HOK has been selected to design Porsche Cars North America’s new headquarters in Atlanta, following an intense design competition. This innovative development includes a contemporary workplace, a Technical Service and Training Center, and a Customer and Driver Experience Center with an integrated road handling track. The dynamic design embraces the on-site road handling track, celebrating the Porsche driving experience at every turn. More images and project description after the break.
The nearly 200,000-square-foot complex will accommodate up to 400 employees under one roof on a high-profile, 26-acre Aerotropolis site near the Hartsfield-Jackson Atlanta International Airport. The headquarters will provide Porsche a strong foundation for continued growth in its largest market worldwide. The vision for the new U.S. corporate home is to create a bold and energizing environment where the physical elements are as memorable and moving as the Porsche driving and ownership experience. HOK’s design has perfectly interpreted this vision into a dynamic design that is as emotionally charged as Porsche automobiles.
