
Quality may be as much about perception as it is about reality. It could be that the idea behind the design is less important than the public’s opinion of the design. If you’re trying to appeal to a wide market; if you’re trying to reach an affluent demographic; If you want your work to catch-on; to scale; to go viral? Well, It’s all about how you pitch the idea, right? It’s not just about the elegance of the work, it’s about the strength of the perception. And, it all starts with a good slogan. Architect’s still need a good slogan.
*lights dim and powerpoint presentation begins*
I don’t’ always use Architecture, but when I do…
