Gensler, architects of SanFrancisco International Airport’s Terminal2(SFO T2) and Virgin America, the terminal’s anchor tenant, announce the release of A Day in the Life of SFO T2, a video by filmmakers Spirit of Space. A Day in the Life of SFO T2 is a key element in Virgin America’s fall promotion “VX Deals on the Fly,” launching today via Loopt, the geo-social network. The promotion will offer travelers mobile check-in rewards at various locations throughout SFO T2. More information after the break.
Spirit of Space, the self-described “Architecture Paparazzi,” is a collaborative of filmmakers who make short films about the built environment. Adam Goss, co-founder of Spirit of Space, explains: “With film, every space can tell a million stories. We determine the key elements from the architect’s point of view, and share the design story in a way that everyone understands.” Spirit of Space co- founder Red Mike continues: “There’s so much specialization in architecture today, and digital media is a part of it. It is part of the design output, and it is part of the design process.”
The idea behind A Day in the Life of SFO T2 is to capture the experience of SFO’s T2 from the passenger’s perspective, so that people can understand how Terminal 2’s innovative design is different from most airports. T2 elevates the travel experience by offering the best in design, technology, food and sustainable practices. The 640,000-square foot terminal welcomed its first flight guests in April 2011, and aims to become the first LEED Gold-certified airport terminal.
