We often think of Architecture as a profession within a vacuum, an idyllic world in which design is left to the imagination of the Architect and the possibilities of success are endless… so long as one finds a client. For as great as an Architects work is, or could be, without a client to realize those abilities with, an Architects work often goes unrealized and unappreciated. In a profession built on the visual and the tactile, the ability to verbally translate ideas and abilities serves as both the facilitator and denier. All Architecture school students have gone through the critique process, but presenting to someone within academia is wildly different than making a pitch to a potential client.
AIA New York is hosting an workshop for perfecting the architectural pitch in two minutes or less. The power of a two-minute elevator pitch lies in cutting your mission and values down to the essentials, capturing a client’s interest to make them want to know more about you and hopefully hire you.
