THE FRIDGE Pop-Up Store, ONATERI’s / Clube

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Text description provided by the architects. THE FRIDGE is a temporary installation designed for ONATERI’s first brand activation and pop-up store. The concept of the "fridge" originated from the brand itself, inspired by the fact that the event took place during the height of the London summer and in partnership with an ice cream parlor. From a spatial perspective, we translated this principle into architectural references such as cold storage rooms, hideouts, and unfinished spaces — unstable structures with exposed skeletons, disused, and with raw, unfinished surfaces.