With the rise of social media, we have entered an era of a multimedia "society of the spectacle," where the influence of images on the public grows year by year. Visually-driven media platforms are increasingly dominating the market, serving as an alternative form of travel that allows people to experience breathtaking scenes from around the world without leaving home. Dedicated to bringing design inspiration to the public, ArchDaily established its presence on Instagram years ago. In 2022, we expanded onto China’s Xiaohongshu (RED), hoping to share exceptional projects with a broader audience. As expected, the influence of star architects remains strong, while playfulness, aesthetics, and relevance emerge as key terms guiding reader interest. Here, we present the top 20 most-liked architectural projects of 2022 on ArchDaily’s official Xiaohongshu and Instagram accounts. Read on to discover the public's architectural preferences.
