Architecture is a business. Whether architects openly admit it or not, running an architecture firm works just like any other company. Businesses—and their founders, leaders, and stakeholders—are influenced by real-world economic forces. You cannot make payroll on a love of the work.
In our current economic system, businesses must prioritize profitability to pay their employees a living wage, operate sustainably and ethically, and continue offering their services.
Why, then, do architects not act like business owners?
