Over the years, the practice of architecture has maintained a very clear line regarding the solutions and services it offers to society. However, given the fast-paced and shifting context we inhabit today, it is far more common to find emerging firms establishing themselves through new discourses that promote transparency and horizontality in the profession. Today, it is fascinating to see how younger generations are increasingly adopting a perspective that borders on theater and the arts, shaping a scene that complements and draws inspiration from other disciplines, rather than remaining confined within the boundaries of architecture itself.
At ArchDaily, we have explored this through various initiatives, such as the annual "New Practices" call for submissions; however, given the vast plurality of discourses, there is still much to uncover. Such is the case of the Mexican firm led by architect Javier Puga, a graduate of UNAM's School of Architecture, whose background shifts between academia and conceptual design. In this interview by Mónica Arellano (Editor at ArchDaily), you can delve into the firm's backbone as well as stories that reveal the personal and professional facets shaping this unique practice.
.jpg?1642481797 "Javier Puga: \"Architecture must adapt to new technologies to create ultra-personalized experiences\"")
