Ugly is the new beautiful: why we should democratize beauty

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For designers and architects, ugliness has historically not been something to strive for. Culturally, however, we are increasingly weary of perfection.

Following decades of designs that behaved in similarly simple and orderly ways—particularly during the twentieth century, with the rationalism and purity of Modernism—we now long for expressions that are less sanitized and, at the same time, more human.

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Cite: Matoso, Marília. "Ugly is the new beautiful: why we should democratize beauty" [O feio é o novo belo: por que devemos democratizar a beleza] 07 Jul 2026. ArchDaily. (Trans. Baratto, Romullo) Accessed . <https://www.archdaily.com/1132153/ugly-is-the-new-beautiful-why-we-should-democratize-beauty> ISSN 0719-8884
BBB22 Living Room. Image: Courtesy of Globo

丑是新的美:为什么我们应该实现美的民主化

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