Featured Interviewee: Zhu Ping, Founder of DUStudio
Design Union Studio (DUStudio)’s approach lies in integrating resources across the entire design supply chain. Rather than merely delivering design expertise, the firm helps clients coordinate other disciplines to ensure that top-tier teams are engaged at every stage to realize the project's core concept—essentially designing with a client-side mindset. Fusing spatial design, commercial curation, and multimedia installations creates a closed-loop process. By connecting and seamlessly integrating every phase of design, they deliver the most successful projects.
Perhaps when you stroll through a shopping mall, you never stop to observe the space?
Perhaps you feel that all commercial projects have become homogenized.
Perhaps when interacting with a multimedia installation within a space, it never crosses your mind that this is the work of an architectural design team?
Perhaps you have never paid much attention to the designers behind commercial spaces.
