Late last year, Imagen de Chile launched the international campaign "Ask for Chile, A World of Services," aimed at positioning Chile as a competitive player in global services. As part of the campaign, several professionals from the fields of engineering, information technology, and the creative economies were selected to become "Brand Ambassadors." The selection was made through a consensus-based process involving trade associations and public institutions that evaluated leading Chilean experts in the highlighted sectors, with renowned Chilean architect Cazú Zegers among those selected.
We spoke with her about how Chile exports its national architecture to the world:
