On August 30, the press conference for the 2018 Beijing Design Week - 751 International Design Festival was held at the Geyuan space in Beijing's 751D·PARK. Wang Yudong, General Manager of Beijing Design Week, and Zhang Junyuan, General Manager of 751D·PARK Cultural Development Co., Ltd., delivered opening remarks. The event was attended by Per Boesgaard, Sector Counselor for Sustainable Urban Development at the Royal Danish Embassy, Bart Hofstede, Cultural Counselor of the Dutch Embassy, and over 40 Chinese and international media representatives.
From September 26 to October 5 this year, the 751 International Design Festival will center on food design under the theme "Delicious Design." Exploring a visual feast of food aesthetics, the emotional resonance of food memories, and emerging experiences in food technology, this year's festival emphasizes the playful connection and interactive exchange between gastronomy and design. The upcoming festival promises to be a global culinary and design feast. Highly anticipated highlight projects include the Denmark Guest City Exhibition, the Dutch Food Design Exhibition Series, the LEGO Sundial and "Time Thieves" project, and the Secoo × 751D·PARK Chinese Masterpieces Festival, all of which have already generated significant excitement among media and guests.
"Living is Giving": Guest City Exhibition Highlights Livable Living and Sustainability
Copenhagen will participate as the Guest City at this year's Beijing Design Week - 751 International Design Festival, hosting activities under the theme "Living is Giving." The city will showcase how Danish culture, lifestyle, and sustainable urban development reflect the philosophy that living is giving. As the Guest City, Copenhagen will act as a cultural bridge for exchange between China and Denmark. The main exhibition will present the core urban landscapes of Copenhagen, focusing on livability and sustainability with participation from numerous corporate partners. Visitors can experience the essence of downtown Copenhagen without leaving Beijing—a vibrant city center defined by intersecting streets, buildings, plazas, and parks. The Crown Prince of Denmark and the Lord Mayor of Copenhagen will also attend the festival to participate in various exhibitions and events.
"Dutch Food Design": Dutch Food Design Debuts at the 751 International Design Festival
The Netherlands is at the forefront of food design concepts and practices. The Dutch Food Design exhibition aims to reshape public perceptions of food and its broader ecosystems. These projects focus on creative, open, and practical food design, where inclusivity and interactivity are central themes.
In the "Upprinting Food" exhibition, Elzelinde van Doleweerd demonstrates how 3D printing can transform food waste into beautifully designed, edible creations. The "Bare Bones" exhibition explores the use of chicken bones to produce high-quality bone china. Meanwhile, the "Open Food Lab" project conceptualizes a circular food production chain within the urban environment.
Dutch eating designer Marije Vogelzang will introduce the innovative world of food design through a series of unique exhibitions, workshops, and seminars. These creative Dutch designers will demonstrate how to rethink and redesign everyday ingredients on our tables, as well as how to upcycle food waste.
Playable Design: "Designing with LEGO"
Embracing the philosophy of "Designing with LEGO," Playable Design continues its successful partnership with the design festival through "Build Beijing Brick by Brick," a large-scale public LEGO art event. The project has become a major highlight of the festival, known for its broad public engagement, interactivity, and inspiring creativity.
For this year's festival, Playable Design has created a three-meter-high LEGO circular sundial. This installation not only showcases an impressive scale and structural complexity in its construction but also utilizes precise engineering calculations to accurately track the passage of time through the changing angles of sunlight. Accompanied by "Time Thieves," a theme-park-style game, the project encourages children to explore the concept of time, providing forward-thinking inspiration in nature, science, and the structural thinking that Playable Design consistently champions.
Secoo × 751D·PARK Chinese Masterpieces Festival: A Fresh Expression of Traditional Chinese Design
Jointly initiated by Secoo and 751D·PARK, the Chinese Masterpieces Festival centers on the theme "Fame Lies in Freshness." The event focuses on the wisdom of traditional Chinese craftsmanship, combining it with modern design principles to seek fresh expressions of Chinese design. It aims to establish a new design framework rooted in Chinese aesthetics, catering to global consumers' appreciation for Chinese culture and premium lifestyles. Through exhibition showcases, creative performances, and design lectures, the event will offer visitors an immersive experience of original Chinese design.
Alongside the exhibitions, the 751 International Design Festival will host its signature design forums, featuring eight consecutive days of keynotes and discussions from September 27 to October 4. Through forward-looking insights from industry experts, these forums will invite the public into the worlds of food design and social innovation, reshaping everyday perceptions of food while celebrating the creative experiences it brings.
News via 751 International Design Festival
This article was written by Winnie Wu. The translation is powered by AI.
