If you’re in the Manhattan area, be sure to check out SHoP’s lecture this Wednesday evening at 7:00. The lecture, which will held at Cooper Union in the Great Hall, will include information about the firm’s work over the past few years, so be sure to check out SHoP’s work previously featured on AD to see projects that may be discussed. Gregg Pasquarelli, founding partner with Christopher Sharples, Coren Sharples, Kimberly Holden, and William Sharples will present the office’s current projects with a focus on how the firm seeks to reinvent the business model of architectural practice.
When we interviewed SHoP, the partners explained how their office balances the creative and idealistic side of architecture, with the realistic to reach a middle point. SHoP explained, “We look at an entire project and consider the site, the cultural and economic environment, a client’s physical needs and budget constraints, as well as construction techniques, branding, marketing, and post-occupancy issues…Great architecture demands that design, finance, and technology work together – we’re combining these forces in innovative ways to create a new model for the profession.”
We’re excited to see what SHoP has been working on these past few years and we hope you find the time to attend!
