The general objective of this ideas competition is to foster reflection, commitment, entrepreneurial spirit, and innovation among students and recent university graduates, while promoting a better understanding of the technical and management factors that add value and influence the dynamics of urban complexes dedicated to tourism, commerce, and leisure.
The specific objective of the eighth edition of the competition is to promote and select innovative, multidisciplinary ideas that offer unique technical solutions for Andalusian urban complexes. These proposals should be supported by a business model that adds value to the surrounding environment, demonstrates social responsibility, and is committed to sustainability, the fair distribution of wealth among all participating social and economic stakeholders, and the improvement of quality of life for both residents and visitors.
