Airports as Destinations: Branding Cities in East and Southeast Asia

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Air travel has opened up multiple avenues for travel experiences. Lately, these transitional spaces have become destinations themselves, with airports like the Hong Kong International Airport and Incheon International Airport commanding over 60 million visitors per year. Airports are often the first and last impression of a city, and designers and city planners are recognizing their role in telling a place's brand story. As hubs of both travel and tourism, these airports aim to blend functionality with cultural engagement, offering passengers a taste of the local flavor before they even leave the terminal.

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Packed with a golf course, ice skating rink, and even a Museum of Korean Culture, Seoul's Incheon International Airport offers amenities that provide entertainment for long layovers and attract even casual visitors. The Hong Kong Airport is another one of the growing number of airports enticing passengers with exciting forms of entertainment. The airport hosts a four-month cultural festival of music and art and also boasts a workshop where passengers can make personalized gifts and enjoy VR experiences.

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Cite: Ankitha Gattupalli. "Airports as Destinations: Branding Cities in East and Southeast Asia" 11 Nov 2024. ArchDaily. Accessed . <https://www.archdaily.com/1023352/airports-as-destinations-branding-cities-in-east-and-southeast-asia> ISSN 0719-8884

The Rain Vortex indoor waterfall at Jewel Changi Airport. Image © Freedomz via Shutterstock

机场作为目的地:打造东亚与东南亚城市的品牌形象

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