When internationally acclaimed music icons like Beyoncé, Taylor Swift, and Paul McCartney announce their global tours, the anticipation sparked by revealing the countries and respective host cities is met with thorough preparations. These preparations aim to adapt to the array of changes that will unfold in the urban spaces of these cities due to the impact of these events. These mega-concerts extend beyond the musical realm; they transcend the stage to mobilize significant financial figures and result in various transformations in the everyday urban life of these cities. Even though these events do not last long, they instigate alterations in diverse spheres and urban sectors, including tourism, hospitality, food, and transportation.
The influence of mega-events such as the World Cup or the Olympics on host cities is widely recognized. It encompasses significant urban changes, the introduction of numerous new facilities and structures, and extensive preparation and mobilization efforts spanning several years. Despite differences in scale, duration, and nature, mega concerts also demand changes in city dynamics, which include aspects such as their setup and production, logistical impacts, and their ability to draw a crowd of fans to a specific location eagerly anticipating live performances by their favorite artists.
