
In recent months, the internet has been flooded with videos of the Middle East's new futuristic wonder: Neom, or The Line, a planned city commissioned by the Saudi Arabian government to rival its neighbors, Dubai and Abu Dhabi. As Henry Grabar writes, the city is a collection of buzzwords like "smart city," "net-zero carbon," and "15-minute city." In a world where images go viral faster than cities can actually be built, these concepts serve as powerful marketing tools. Yet, so far, no explanation has been offered as to how they will actually be implemented.





